26 Sep 2018

2 simple principles to guide the marketing at your practice – Part Two

In part two of this series, we look at the second principle to guide the marketing at your practice.  In the first article, we discovered that practices wanting to survive, must market themselves to avoid becoming mincemeat.

12 Sep 2018

2 simple principles to guide the marketing at your practice – Part One

I was talking to someone recently about my business and they asked me what I do and why I do it.  I explained that I run a marketing agency that exclusively services dentists, and they were a bit taken aback:

05 Sep 2018

How to give feedback to your employees

Have you ever given feedback to an employee, only to receive a negative response?

21 Aug 2018

How can you make sure your candidate is the right fit for your practice? (PART 2)

Did you miss part 1 of this series? Click here to read it!

Recap

You may recall in Part 1 of this two-piece article, we explored how traditional recruitment (resume’s, interviews and reference checks) only delivers the right outcome, a top...

15 Aug 2018

How can you make sure your candidate is the right fit for your practice? (PART 1)

Their resume has blown you away, they have impressive university qualifications and experience, on paper they may be exactly what you are looking for.  At interview they say all the right things and their presentation is impeccable. So this is...

24 Jul 2018

In a competitive market everyone wants an A Team but few achieve it....Why?

Wanting is one thing working to get what you want is another.

Most dentists dream of having a team that drives the practice, creates referrals and makes coming to work something to look forward to. Why do so few achieve the dream? in...

17 Jul 2018

How to market your practice for higher profits – Part Two

As a dentist, maintaining a profit/growth mindset is not a maybe but a must.  A focus on growth is needed to offset any (unexpected) paring back of business from increased competition.

09 Jul 2018

How to market your practice for higher profits – Part One

As a dentist, it makes sense to take a serious look at the return on investment (ROI) of becoming (and practising as) a dentist. 

04 Jul 2018

The new reality - Dentistry is a business

The time for talk of change is now over and all practice owners and practitioners have to face the reality that is unfolding.

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