In part two of this series, we look at the second principle to guide the marketing at your practice. In the first article, we discovered that practices wanting to survive, must market themselves to avoid becoming mincemeat.
I was talking to someone recently about my business and they asked me what I do and why I do it. I explained that I run a marketing agency that exclusively services dentists, and they were a bit taken aback:
Have you ever given feedback to an employee, only to receive a negative response?
You may recall in Part 1 of this two-piece article, we explored how traditional recruitment (resume’s, interviews and reference checks) only delivers the right outcome, a top...
Their resume has blown you away, they have impressive university qualifications and experience, on paper they may be exactly what you are looking for. At interview they say all the right things and their presentation is impeccable. So this is...
Wanting is one thing working to get what you want is another.
Most dentists dream of having a team that drives the practice, creates referrals and makes coming to work something to look forward to. Why do so few achieve the dream? in...
As a dentist, maintaining a profit/growth mindset is not a maybe but a must. A focus on growth is needed to offset any (unexpected) paring back of business from increased competition.
As a dentist, it makes sense to take a serious look at the return on investment (ROI) of becoming (and practising as) a dentist.