Gunz Dental Insight

Lazy, entitled and flaky – just a few of the stereotypes given to millennials in the workforce and wider community. While data is increasingly indicating that these stereotypes are untrue, it’s also showing us that they are very unhelpful, especially for employers.

Born roughly between 1981 and 1996, millennials are predicted to make up the bulk of the workforce by 2020 – and they’re driving change at a rapid pace. This is something that you can no longer afford to ignore, especially when it comes to recruiting the right people for your practice.

What millennials want

Data is showing us that what millennials want is rather simple. While workers across all ages might want more time with family and friends, the millennial age group wants to be satisfied with their work. They want work that is purpose-driven and jobs that will fulfill their personal objectives and career development goals.

In addition to this, the rise of the ‘gig economy’ is showing us that more and more workers are going after flexibility in their work and taking control over what their work entails. Characterised by the widespread trend of individuals choosing freelance work over permanent employment, the gig economy is one of the biggest shake ups of the workforce in recent years. It was recently estimated that around 32 percent of the Australian workforce is made up of freelancers – a percentage that is predicted to rise in coming years.

This model, which has been largely shaped by the millennial generation, does bring about challenges for all employers, large and small. The pool of employee talent available could get smaller and smaller, as more high performers choose a path of freelance work. Although the rise of the gig economy might pose a threat to employers who are slow to adapt to a soon-to-be millennial-driven workforce, it provides an opportunity for all employers to attract great talent.

Can we retain great millennial employees if we are able to promise “annual rises” and “upward career mobility” pending performance?

Why you must keep up

You can use these insights that the increasing popularity of the gig economy provides not only to source, but to retain and nurture talent. As an employer, by prioritising millennial workplace desires like job satisfaction and flexibility, you can bring in and retain great talent, and shape your dental team to drive productivity and overall bottom line results.

When it comes to sourcing talent, looking for the right skills and qualifications is just one piece of the puzzle. Workers are increasingly looking for roles that will satisfy their personal goals and provide a promise of career progression. A study conducted by Price Waterhouse Coopers indicates that 52 percent of millennials look for “growth opportunities” when choosing a new role. Growth opportunities can come in the form of continuing education, taking on new challenges and responsibilities, or improving on existing skills. It can also relate to an employee’s overall progression in a business. Practice owners and managers must consider this when acquiring talent, as they need to be able to offer these opportunities if they intend to keep their new hires proactively engaged and connected with their work.

How to retain great people

Keeping talent around is the next challenge for dental practices. Millennials are notorious for job hopping – 21 per cent of millennials have changed jobs in the past year, compared to just 7 percent of non-millennials. But frequent job changing is not necessarily indicative of flakiness or a feeling of job insecurity like many believe. In fact, the opposite could be true. A recent survey found that 90% of millennials would choose to stay in a job for the next decade if they knew they’d receive “annual rises” and “upward career mobility”.

In order to retain talent, dental practice owners must begin by being willing to adapt to different working styles and cooperate with employees to set out clear development paths. Dental practices can glean a lot from setting down the groundwork to foster their millennial talent. It can boost their level of employee engagement, increase productivity and improve results.
 

David Leahy Director Directions Unlimited M: 0405-691-845

About Directions Unlimited: We are a specialist provider of customised people solutions and services to local and international clients. We provide state of the art assessment and development solutions to help you select, match, on-board, manage, develop, engage and retain top talent.