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We all know that if you don’t maintain your dental hygiene, the acid created by caries seeps through the pores in the enamel, ultimately resulting in a cavity. Similarly, if you don’t maintain your team culture and ignore conflict when it arises in...
Twenty years ago the dental industry was a very different place. Dentists were the only people to own dental practices, there were no corporates, HICAPs had not yet been invented and Health Funds had no influence in dentistry. This can seem like...
Unfortunately, at 44%, Australia has the highest percentage of employees who have experienced a poor induction (on boarding) experience. In the US it’s just over 40% of workers that have suffered problems with on boarding in their new job, followed...
I have never met anyone that deliberately set out to hire a poor performer for their business. Why then, is it that studies tells us we get it right only about 25% of the time?
Teeth whitening doesn’t whiten teeth on a permanent basis, and it’s important that you give your patients that have been through this procedure the right instruction before they go home. The advice from the experts on teeth whitening is don’t let...
Many people, in fact, an average of 12% of patients (1 in 8 adults) suffer from tooth sensitivity. They will experience mild to moderate pain when their teeth come into contact with substances that are hot, cold, sweet, or sour. The pain is often...
Cosmetic dentistry is the fastest growing trend within the dentist industry; what used to only be an occasional treatment for the wealthy is now becoming more affordable treatment for all. Teeth whitening is perhaps the biggest driver behind the...
There has been a significant increase in the number of dental practices in Australia and New Zealand over the last few years which has led to an undeniable increase in the choice patients have for where to go for their regular dental visit and...
In part two of this series, we look at the second principle to guide the marketing at your practice. In the first article, we discovered that practices wanting to survive, must market themselves to avoid becoming mincemeat.
